Did you know there’s a difference between “negative” and “neutral” Amazon feedback?
That’s right. Amazon draws a clear line between these two categories of customer ratings. How does this distinction impact your business? Is neutral feedback “less bad” than negative feedback?
Many Amazon sellers have been concerned about the future of feedback solicitation since Amazon.com, Inc. (“Amazon”) began allowing buyers to opt out of non-critical communication from merchants. Some have started thinking things like Is feedback solicitation really worth it? and Is this even allowed by Amazon?
The answer to both questions is yes, absolutely. Read on for a more in-depth look at why.
I received so many awesome seller feedback stories from FeedbackFive customers that I decided to share them in two parts; you can read part one here. (Since customers are always in a hurry, I took the liberty of cleaning up any punctuation oversights in the feedbacks.)
Receiving an especially thoughtful comment from a happy customer can absolutely make your day. I know, because I was definitely smiling after receiving these wonderful seller feedback stories from FeedbackFive customers! I reached out to ask about favorite feedbacks because Valentine’s Day is fast approaching and I wanted to showcase some great seller feedback on the blog. (Since customers are always in a hurry, I took the liberty of cleaning up any punctuation oversights in the feedbacks.)
Soliciting Amazon seller feedback has a very clear value proposition. Customers buy stuff, their expectations are exceeded, you request feedback and they happily oblige.
Product reviews can be a different story.
It’s 7:02 on Monday morning, and you’re feeling a little groggy after a very busy weekend.
On Saturday, your oldest son had a basketball tournament in Chattanooga. Your youngest son’s piano recital consumed all of Sunday afternoon. And, of course, you always find time to answer customer questions – even when you’re away from the office.
They say that the apple doesn’t fall far from the tree.
Does this adage hold up for products on the Amazon marketplace? Without an automated review management system, it’s difficult to know for sure.
In this post, we’ll explore how to streamline your review tracking workflow for parent-child product relationships.
Most sellers are at least somewhat aware that Amazon.com, Inc. (“Amazon”) prohibits the incentivization of customer reviews. Problem is, some sellers are simply too busy to audit their existing business processes and ensure compliance with these rules. Although they may not be intentionally breaking the rules, ignorance is no excuse. After all, the last thing a seller wants to do is get banned from the world’s top eCommerce marketplace.
Sending a feedback solicitation request at just the right time can make an enormous impact on your Amazon seller feedback rating. Similarly, a well-timed product review request can help you catapult sales to the next level.
FeedbackFive offers flexible campaign timing options to allow you to manage both of these actions automatically.