We all like to hear nice things being said about us, but when it comes to your online business, what matters most is substance. Whether it’s your product page, reviews or the emails you send to your customers, the focus should always be on quality.
By showing that you take pride in your reputation, brand and ability to provide great customer service, you will show Amazon.com, Inc. (“Amazon”) that you take your role on the marketplace seriously, while setting yourself apart from the competition.
When the Amazon.com launched in 1995, online reviews were very uncommon. Many people thought that allowing customers to leave reviews was a crazy idea. But this customer-centric practice is one of the differentiators that has helped Amazon.com, Inc. (“Amazon”) grow into one of the world’s top companies.
Online product reviews can significantly impact sales conversions.
To comment, or not to comment?
For eCommerce professionals like you, that’s often the big question – especially when negative reviews are published by customers on the Amazon marketplace. Will submitting a comment help to address the buyer’s concern? Or, will it instead open up a whole new can of worms?
In traditional brick-and-mortar stores, consumers can interact with staff, inspect the goods and provide immediate feedback about their experience. If they need to return or exchange an item, they will do it in person and likely explain any issues they encountered.
In the online retail world, measuring customer satisfaction can be a little more complicated. Despite the convenience eCommerce transactions offer, it can be difficult for buyers to know exactly what they are getting.
Automatic returns and returnless refunds have been popular seller forum topics for the better part of a year.
While the chatter continues among sellers, at eComEngine we believe these changes will prove to be mutually beneficial for shoppers and sellers alike. By streamlining the return and refund management process, Amazon.com, Inc. (“Amazon”) has actually given merchants a golden opportunity to further delight customers and, in turn, enhance their seller reputations.
Soliciting feedback is crucial for Amazon businesses, but it’s not as straightforward as it may seem. If you’ve ever reached out to customers to ask them to share their opinions, you know that the wrong kind of message can be easy for them to ignore (or forget).
Finding the right approach may take some trial and error, but the effort you invest can really pay off. We realize that your time is valuable so we’ve come up with another way to make testing easier than ever. Our newest campaign rule “Send for Orders Ending in…” can help you meet your goals without taking hours out of your day.
Amazon’s Buy Shipping service allows sellers to purchase shipping labels individually or in bulk at discounted rates from UPS and FedEx and at USPS Commercial Plus rates from the USPS directly through Seller Central or the Merchant Fulfillment API. Sellers can also use the service to ship and confirm orders as well as track shipments. In this post, we’ll provide an overview of Buy Shipping.