If you’ve been using FeedbackFive for a while, chances are you have already identified some of the ways in which our tool can help you grow your business and online reputation. While you might think that you’ve got a handle on all it has to offer, the software is jam-packed with utilities that you may have overlooked.

As a busy Amazon merchant, you should be getting the most out of your FeedbackFive experience. Here are three lesser-known features that can help you take your email solicitation efforts to the next level.

Email Testing Simplified

Crafting the right email can take some trial and error, but FeedbackFive helps take the guesswork out of the process. For example, using the “Send for Orders Ending In…” rule allows users to test the effectiveness of subject lines, copy, images and CTAs in order to gain insight about how a campaign is performing.

By using the Amazon order number to randomly split messages sent through FeedbackFive into segmented groups, you can review the analytics, including open rate data, to see which campaign has performed best. Armed with this intelligence, you will be able to fine-tune your approach and make better decisions surrounding your feedback and product review request efforts.

Sending the right message to the right recipients at the right time truly matters. You can come up with a great campaign, but with the wrong strategy, it will just fall flat. The success of your business is impacted by your online reputation, so motivating buyers to leave customer reviews can go a long way to building your brand.

Dynamic Messaging by SKU

Personalizing emails is very important for making the right impression with your customers. Greeting them by name, an eye-catching subject line, images and links to products are just some of the ways you can tailor your correspondence.

FeedbackFive’s Shortcut Tags allow users to include order-specific information in their campaigns, giving buyers a wonderfully customized experience. If you’ve been sending campaigns through FeedbackFive, you are probably very familiar with the benefits of using this feature. It’s hard to imagine that there is any way to enhance this further but, amazingly, there is!

Did you know that you can take your personalization a step further by using SKU Tags to create emails based on the product that was purchased? This allows you to add valuable product-specific information in your messages, which is important for items that have special care instructions. This can also help create realistic customer expectations and reduce the number of returns.

Easily Manage Negative Feedback Ratings

Managing feedback can be time-consuming, especially for busy Amazon merchants. In the online retail space, things can change suddenly. One minute, your business might have a stellar reputation and the next, you’re facing harsh, public criticism. It is never fun to read a negative feedback but it can be especially frustrating if it was live for hours (or days) without you realizing it.

When these unfortunate situations arise, it’s important to deal with them as soon as possible. FeedbackFive Pro+ level users can set up email or text alerts in order to be notified as soon as negative feedback is submitted. Having this immediate insight allows you to take action sooner, protecting your reputation with customers and Amazon. (For high-volume sellers that might not want multiple alerts within the same day, FeedbackFive offers the option for a daily digest of any negative feedback)

Additionally, these alerts can help you identify patterns within your supply chain that unfortunately can arise whether your working relationship is new or well established. If you see complaints about packaging or product quality, address the issue with your supplier right away.

Take Control of Your Online Reputation Today!

FeedbackFive users already know that our industry-leading feedback management software is a powerful tool. Developed by eComEngine, LLC, with the unique needs of Amazon merchants in mind, FeedbackFive allows users to get proactive about feedback management.

Haven’t tried it yet? No problem! Take advantage of our free trial and find out why Amazon merchants all over the world use FeedbackFive to automatically solicit feedback and take control of their online reputation.

Jeanne Croteau

Jeanne Croteau

Jeanne Croteau is a psychology professor and freelance writer with a keen interest in exploring the minds of online shoppers (including her own!). She loves hockey, cooking, running, and spending time with her husband and six children.
Jeanne Croteau

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    This post is accurate as of the date of publication. Some features and information may have changed due to product updates or Amazon policy changes.